Cook the book

Funny as it sounds, it in fact is a marvelous idea and yes, you read the title right, you have to cook the book before you read it, why? because the book if not cooked will be nothing more than sheets of blank pages. The marvelous idea behind were Bruketa & Zinić, a Croatian creative agency. For the 7th annual report of the food company Podravka which is called Well Done was created for the people who know how to cook. If you even fail to maintain the temperature while cooking then the book will turn black, well, overcooked in other word. But if you manage to cook it right then all the secret recipes will be revealed.
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